Before you can organise an incentive seminar, you first need to find the idea of the century. In Alsace, you have a choice of options on the theme of the car. Let’s hit the road!

The Anneau du Rhin: the region’s motor racing circuit

If your employees love cars and end every sentence with “Ferrari” or “Porsche”, we’ve got the ideal incentive activity for you: a circuit driving course at the Anneau du Rhin. There are several packages available for companies, and you can plan a “tailor-made” day to match the aims of your incentive seminar as closely as possible.

The Anneau du Rhin circuit is between Colmar and Mulhouse, in Biltzheim.

The Cité de l’Automobile: the must-see museum

Hold your corporate event in an exceptional setting: the Cité de l’Automobile in Mulhouse has room for up to 5,000 people for a cocktail party, or 200 people for a seminar day. Admission to the museum is included of course, so your guests can admire the famous Bugattis, the jewel in Alsace’s industrial crown.


In the summer, you can also host an introduction to circuit driving with classic cars at the Autodrome! The Autodrome is also ideal for other types of event, such as concerts or night-time shows.

The Wine Route by 2CV: how vintage!

Travelling the Alsace Wine Route by 2CV, isn’t that the idea of the century? These legendary cars will be brought to your hotel or seminar venue, to take you and your employees around the beautiful scenery of Alsace (2 to 4 passengers per car – with Destination Alsace or INNOVevents for example).

©Destination Alsace 

The Wine Route goes via Colmar, Obernai, Riquewihr, Ribeauvillé, Barr, Kaysersberg, Eguisheim, Mittelbergheim, Dambach-la-Ville and Hunawihr, which are all typical towns and villages. The itinerary will be put together to suit your timetable and incentive seminar schedule.

The sun’s heating up, and so are the engines: offer your employees recreational activities that are out of the ordinary! Contact us.