{"id":12135,"date":"2025-05-16T12:20:26","date_gmt":"2025-05-16T10:20:26","guid":{"rendered":"https:\/\/www.meet-in-alsace.com\/meet-in-alsace-renforce-sa-presence-sur-le-marche-suisse\/"},"modified":"2025-05-28T14:19:39","modified_gmt":"2025-05-28T12:19:39","slug":"meet-in-alsace-builds-its-visibility-in-the-swiss-market","status":"publish","type":"post","link":"https:\/\/www.meet-in-alsace.com\/en\/meet-in-alsace-builds-its-visibility-in-the-swiss-market\/","title":{"rendered":"Meet in Alsace builds its visibility in the Swiss market"},"content":{"rendered":"

This year, Meet in Alsace will be present at two events in Switzerland. Two opportunities for the collective to strengthen its position in the Swiss market, a country with much in common with Alsace and strong potential for business tourism.<\/b><\/p>\n

In addition to its geographic and cultural proximity, Alsace boasts a strategic location in the heart of Europe and is easily accessed by road and rail. Along with its rich heritage, Alsace has no shortage of assets to attract Swiss companies<\/b> looking for venues to host their professional events.<\/b><\/p>\n

From Basel, Bern, Zurich, or Geneva, it’s just a few hours (or less) to Strasbourg, Colmar, or Mulhouse<\/b>, without needing to take a plane.\u00a0 With its ease of access<\/b>, Alsace is a local destination of choice, especially for seminars, meetings, or incentive trips<\/b> aligned with CSR commitments<\/b>.<\/p>\n

 <\/p>\n

Events to promote the MICE offerings of Meet in Alsace<\/b><\/h2>\n

To reinforce its position in the Swiss market<\/b>, Meet in Alsace regularly participates in key industry events. On 10 September, the collective will attend Assistants’ Day<\/b><\/a> for the third consecutive year. This trade fair in Zurich brings together executive assistants and decision-makers responsible for organising seminars, meetings, and incentive trips<\/b>. A strategic opportunity<\/b> for Meet in Alsace<\/b> to showcase the region’s MICE offerings<\/b> (Meetings, Incentives, Conferences, Exhibitions).<\/p>\n

The collective will also participate in a MICE-themed lunch on 29 October in Geneva. Alongside the Grand Est Regional Tourism Agency and Partance, an expert MICE agency, Meet in Alsace will present the destination<\/b> to a selected group of prospects<\/b>.<\/p>\n

 <\/p>\n

Incentive trips celebrating the art of living<\/b><\/h2>\n

Alsace’s identity and way of life resonate strongly with the Swiss. Authentic and refined, the region offers an ideal setting for incentives<\/b> and seminars<\/b>. In Strasbourg, Mulhouse, or Colmar, there are no shortage of highlights for event organisers<\/b>: the Alsace Wine Route stretching for 170 km from north to south, villages ranked among the most beautiful in France, museums, castles, and more.<\/p>\n

Exceptional hotels<\/b><\/h3>\n

Incentive trips are the perfect opportunity to offer premium experiences<\/b>. Several new hotels have recently opened, including five-star establishments like Maison Rouge Strasbourg Hotel & Spa<\/a> and L\u2019Esquisse H\u00f4tel & Spa<\/a> in Colmar.<\/p>\n

Alsace is also home to several award-winning spas<\/b> recognised for the excellence of their facilities and services, such as Yonaguni<\/a> at the Parc H\u00f4tel in Obernai<\/a> and the spa at La Chenaudi\u00e8re<\/a>.<\/p>\n

Michelin-starred dining<\/b><\/h3>\n

In Alsace, the premium experience extends to our restaurants. As a land of gastronomy, the region is home to 35 Michelin-starred restaurants <\/b>including six two-star establishments<\/b>, making it the most decorated region in Grand Est.<\/p>\n

With its accessibility, art of living, and high-quality offerings, Alsace continues to establish itself as a premier destination<\/b> for Swiss companies <\/b>looking for a destination to host their business events<\/b>.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This year, Meet in Alsace will be present at two events in Switzerland. Two opportunities for the collective to strengthen<\/p>\n

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