Strasbourg Tourism Leisure & Congress, created in 2024 from the merger of the Tourist Office and the Convention Bureau, unveiled its new brand identity in early 2026.
A vibrant visual identity capturing the spirit of Strasbourg
With its redesigned logo and organisational structure, Strasbourg Tourism Leisure & Congress marks the beginning of a new chapter. The logo design is part of a broader brand identity, a fresh perspective on Strasbourg’s unique character. The visuals were created by Anima, a communication agency specialised in the tourism sector.
Spotlight on Strasbourg
The new graphic design features the name of the city. The letter “O” stands out: its upper curve takes the shape of a bridge, while the lower part forms a smile, an homage to the positive and welcoming spirit of the capital of Alsace.
The “O” also represents a camera lens focusing on the city. The name Strasbourg is surrounded by the words Tourism, Leisure, and Congress, clearly (and proudly!) highlighting its core activities.
Colours that tell the city’s story
The black-and-white logo is enhanced by a rich palette of soft, airy colours that evoke a sense of calm and warmth, inviting you on a daydream. The colours mirror the experience of visitors discovering Strasbourg, whether for pleasure or business events.
Each colour reflects a different facet of the city:
- Yellow evokes the city centre, in particular the Petite France district
- Pink is a nod to the façades of the Neudorf neighbourhood
- Blue and green echo the municipal baths
- Brown symbolises the historic buildings
- Red represents love, Christmas, humanity, and Alsace
- Blue is a reference to Europe
This new visual identity will be rolled out in print (letters, business cards, press kits, signs) and digital (newsletters, social media, website). It will also feature at promotional events such as trade fairs and workshops.
A renewed purpose
This new brand identity aligns with the broader purpose of Strasbourg Leisure Tourism & Congress, conveyed through messaging aimed at residents, visitors, and business event organisers alike.
Love is at the heart of this message, echoing the annual event Strasbourg mon amour held each February. The goal is to highlight the feeling of love at first sight that Strasbourg and its Eurometropolis can inspire, as well as the lasting attachment felt by those who live here or keep coming back.
This vision is expressed in its new signature: Strasbourg, from like to love to forever. A phrase that captures the idea of a city to be experienced fully, day after day, whether a local, a visitor, or a business traveller.
Strasbourg is also deeply committed to sustainable tourism that respects the environment and is beneficial for all. This commitment is reflected in several key initiatives:
- A carbon footprint assessment for Strasbourg Tourism Leisure & Congress for 2025
- A score of 72% on the Global Destination Sustainability Index in 2025, ranking Strasbourg 37th out of 81 destinations
At the same time, Strasbourg continues to strengthen its position as a leading destination for business events – seminars, congresses, conventions, and team building. Strasbourg, a city where events are experienced… differently!
