As the saying goes, “If you want to go fast, go alone. If you want to go far, go together”. This is our standpoint at Meet in Alsace*, a collective of the Strasbourg, Colmar, and Mulhouse convention bureaus, working as one to promote Alsace as a business tourism destination.

Coordinated by Alsace Destination Tourisme, the operations of Meet in Alsace now feature a new visual identity: dynamic, impactful, and designed to set it apart from the competition. This fresh look will be used to support promotional and communication efforts for Alsace, both in the press and online.

The faces of ALSACE events LOVERS represent the entire business tourism sector, including our members, clients, and prospects, alongside a universal message combining tradition with a modern flair. It’s the perfect expression of the regional identity that persuades so many event organisers to choose Alsace.

The heart of the creative vision is its personal touch, at the centre of a bold design that blends a pop-art style and vibrant colours with heritage symbols highlighting the region’s roots.

This new look pays tribute to Alsace and its legendary hospitality!
Hosting is an art in Alsace. Congresses, fairs, seminars, exhibitions, incentives, road shows: we have a tailored solution for every kind of professional event.

Even more than the visuals, the true appeal is Alsace’s heritage: its culture, architecture, gastronomy, winemaking, and brewing. Alsace is a unique terroir at the crossroads of Europe.
Every visit to Alsace leaves you wanting to come back for more!

The collective will participate in various promotional actions for Alsace this autumn: Assistants Day in Zurich (September 3), MICE Club in Stuttgart (September 18), MICE Club in Basel.

*Meet in Alsace brings together multiple business tourism partners: the 3 convention bureaus of Strasbourg, Colmar, and Mulhouse, the Pôle Métropolitain d’Alsace, and Alsace Destination Tourisme – the tourism agency of the European Collectivity of Alsace.

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